Incorporating heterogeneous perceptions and preferences in an individual-level consumer decision model
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Incorporating heterogeneous perceptions and preferences in an individual-level consumer decision model methodand empirical results by Mark B. Vandenbosch

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Published by Western Business School, University of Western Ontario in London, Ontario .
Written in English


Book details:

Edition Notes

Statementby Mark B. Vandenbosch & Charles B. Weinberg.
SeriesWorking paper series / University of Western Ontario -- No.92-13, Working paper series -- No.92-13.
ContributionsWeinberg, Charles B., University of Western Ontario (Western Business School)
ID Numbers
Open LibraryOL20930239M
ISBN 100771414250
OCLC/WorldCa30664938

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